引导性和服务性已成为企业报办报的一个重要原则,选择与参与也成为职工群众的必然需求。在这种新形势下,企业报如何通过自身改革以适应新时期的需要,笔者认为必须完成以下三个转换。新闻报道由只唱赞歌的单一格局向唱响主旋律,加大批评监督力度转换。唱响主旋律要以服务于企业的发展为主要办报方针,保持稳定,把握大局,传递决策信息,宣传工作重点,通过弘扬主旋律为企业的各项工作鸣锣开道,理顺关系,寻求支持。唱响主旋律还必须克服认为批评 Guidance and service have become an important principle for enterprises to report on their own affairs. Selection and participation have also become inevitable demands of the masses of workers. Under such a new situation, how to adapt itself to the needs of the new era through its reform, I think the following three transformations must be completed. The news reports sing the main theme from a singular pattern of singing hymns and intensify criticism and supervision. Singing the main theme of the service to the development of enterprises as the main approach to running the newspaper, to maintain stability, grasp the overall situation, pass the decision-making information, promote the work focus, promote the theme of the enterprise through the work of roving, straighten out relations and seek support. Singing the main melody must also overcome the criticism