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本文运用传统的收购分析方法,剖析了Hulu公司的优劣势及收购公司的收购动机,最后使用了NPV法对该公司的三家控股公司进行底价估算,从而得到Hulu公司潜在的收购成本。我国目前正是经济转型,市场的自由竞争会使得企业的合并及收购变得越发频繁。在这个背景下研究公司的收购成本估算对公司合理定价来说具有重大意义。
This paper analyzes the advantages and disadvantages of Hulu Company and the acquisition motivation of the acquisition company by using the traditional acquisition analysis method. Finally, using the NPV method to estimate the reserve price of the three holding companies of the company, the potential acquisition cost of Hulu Company is obtained. At present, China is in the process of economic restructuring. The free competition in the market will make mergers and acquisitions of enterprises become more and more frequent. In this context, it is of great significance to study the company’s acquisition cost estimates for the company’s reasonable pricing.