中央电视台近年来的迅速发展,尤其是广告收入的快速增长,是中央电视台贯彻“频道专业化、栏目个性化、节目精品化”战略,全面刷新广告营销体系,有理论、有策略、有步骤地积极应对中国电视市场变化的成果。从理论高度重新思考两年来中国电视媒体的发展,把2001年5月以来中央电视台广告收入 The rapid development of CCTV in recent years, especially the rapid growth of advertising revenue, is a strategy of “specialization of channels, individualization of sections, and refinement of programs” implemented by CCTV and comprehensively refreshing the advertising marketing system. The system is theoretically, tactically and step by step Actively respond to the changes in the Chinese TV market results. From the theoretical height of rethinking the development of China’s television media in the past two years, the CCTV advertising revenue since May 2001