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在信息化的时代里,互联网的出现逐渐变了人们的生活和学习方式,微课是现代社会发展的产物,它凭借其众多优势开始应用于高职院校市场营销课程教学。微课教学内容少,能够突出市场营销专业知识点,同时微课具有针对性,能够更好地激发学生的自主学习积极性。在高职院校市场营销课程教学中,应用微课对市场营销教学的发展有着巨大的推动作用。本文就微课在高职院校市场营销课程教学中的应用进行了相关的分析。
In the era of informationization, the emergence of the Internet has gradually changed people’s lives and learning styles. Micro-class is a product of the development of modern society. With its many advantages, micro-class began to be applied to the marketing of higher vocational colleges. Less teaching content micro-micro, can highlight the marketing expertise, and micro-class targeted, able to better stimulate students’ enthusiasm for autonomous learning. In the teaching of marketing courses in higher vocational colleges, the application of micro-class marketing education has a huge role in promoting the development. This article analyzes the application of micro-class in the teaching of marketing in higher vocational colleges.