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丝绸之路经济带地域辽阔,有丰富的自然资源和宝贵的旅游资源,是中国历史遗产最富集的区域之一,旅游产业发展优势明显。带上旅游工艺品形式多样、特色显明、底蕴深厚,而其产品包装设计良莠不齐,产业发展应借此战略发展机遇,整合区域旅游资源优势,完善产品包装设计,打造丝绸之路经济带特色旅游工艺品。本文将基于丝绸之路经济带视角对旅游工艺品的包装设计策略进行探讨与分析。
The Silk Road Economic Belt is a vast area with abundant natural resources and valuable tourism resources. It is one of the most abundant areas in China’s historical heritage. The development of the tourism industry has obvious advantages. Bring tourism and crafts in the form of diverse, distinct features, profound, and its product packaging design varies greatly, the development of the industry should take this strategic opportunity to integrate the advantages of regional tourism resources, improve product packaging design, to create Silk Road Economic Belt characteristics tourism crafts. This article will be based on the perspective of the Silk Road Economic Zone tourism crafts package design and strategy to explore and analyze.