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中国互联网广告肇始于1997年,至今已有15个年头。从最初的文字链广告发展到图文广告、视频广告,技术的推动作用日益明显。随着众多接收终端的涌现和企业需求的日益提高,要想提升互联网相较于传统媒体的竞争优势,网络媒体必须面对一个无法回避的重要问
China’s Internet advertising started in 1997, has been 15 years. From the initial text chain ads to the development of graphic advertising, video advertising, technology promotion role is increasingly evident. With the emergence of many receiving terminals and the ever-increasing demand of enterprises, in order to enhance the competitive edge of the Internet over traditional media, the online media must face an important problem that can not be avoided