随着我国电力管理体制改革的不断深化,国家电网公司制定了以客户服务为中心的现代电力营销发展战略框架,并出台了一系列电力营销现代化建设指导意见。当今供电企业电力营销管理模式较为单一,管理机制缺乏创新,市场化水平较低、营销管理水平落后,没有核心竞争力,为此,需要进一步加大创新力度,强化基础管理,提高市场占有率和用电营销管理效率,以实现企业效益最大化。 With the continuous deepening of the reform of China’s power management system, the State Grid Corporation of China has established a strategic framework for the development of modern power marketing centered on customer service, and has issued a series of guidelines for the modernization of power marketing. Today’s power supply companies have a relatively single power marketing management model, lack of innovation in management mechanisms, low level of marketization, and poor marketing management. There is no core competitiveness. Therefore, it is necessary to further intensify innovation, strengthen basic management, and increase market share. Electricity marketing management efficiency in order to maximize business efficiency.