书法是以特有的造型和空间形式而形成的文字书写艺术,书法在笔墨线条、章法布局、意境表达等方面都有着独特的艺术美,被誉为“有意味的形式”。书法艺术和平面设计有许多相似之处,可以将书法艺术融入平面设计之中,提升设计作品的艺术品位和文化意蕴,彰显作品的民族文化特色。 Calligraphy is a written writing art which is formed by its unique style and spatial form. Calligraphy has distinctive artistic beauty in terms of brushwork and ink, the layout of rules and regulations, and the expression of artistic conception. It is praised as “Intentional Form ”. There are many similarities between calligraphic art and graphic design, which can integrate calligraphic art into graphic design, enhance the artistic taste and cultural connotation of the design work, and demonstrate the national cultural characteristics of the work.