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多元媒介时代,受众的注意力难以停留在任何一个媒体上。当儿童电视节目面临着传统纸质读物、儿童音像制品、网络电子视频及其他多媒体产品对儿童受众的争夺时,准确地为儿童电视节目的功能定位,对儿童电视节目的发展和创新多有裨益。
Multi-media era, the audience’s attention is difficult to stay in any one media. When children’s television programs face competition for children’s audiences with traditional paper-based books, children’s audio-visuals, web-based video and other multimedia products, children’s television programs accurately target the function of children’s television programs and benefit the development and innovation of children’s television programs. .