平价时装在中国,还看CC&DD

来源 :纺织服装周刊 | 被引量 : 0次 | 上传用户:longfushen
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
2008年2月,服装专业媒体对CC&DD品牌的“平价时装倡导者”定位引发了一场行业讨论。本刊以《当H&M遇上CC&DD——平价时装在中国》为题,分析解读了来自英伦的平价时尚品牌CC&DD的运营模式,并在文中断言:CC&DD的运营模式比ZARA和H&M等平价巨头更本土化,更适合向中国广大的二三线城市纵深发展。10个月过去了,“平价时装倡导者”究竟发展得如何呢? CC&DD品牌的中国代理商、上海山·考特服饰有限公司以200家店铺的开拓实绩,“力挺”了本刊的“断言”。再来看看H&M。据H&M官方网站显示,H&M目前在中国共有13家店,包括香港4家、南京2家、上海4家、深圳1家、无锡1家、常州1家。而据其瑞典老家的《中国业务》杂志报道,目前H&M尚未在北京、广州等大城市开设专卖店,主要原因是尚未在市中心找到合适店面。英国《卫报》曾经为“平价时尚”造了一个新词“McFashion”(国内译作“麦时尚”),前缀Mc取自McDonald's,意思是拥有麦当劳式的快速。事实上,无论是H&M还是CC&DD,她们成功的原因之一是:不引导流行,而是将流行普及化。通过与CC&DD中国代理商、上海山·考特服饰有限公司董事总经理由东平先生的深度访谈,我们再次探讨平价时装品牌在中国的市场前景。 In February 2008, the Apparel Professional Media led to an industry debate on the “cheap fashion advocate” position of the CC & DD brand. In this essay titled “When H & M Encounters CC & DD - Cheap Fashion in China”, the article analyzes and analyzes the operation mode of CC & DD, a cheap fashion brand from England, and asserts in the article that CC & DD has a more operational mode than the parity giants such as ZARA and H & M Localization, more suitable for China's vast second and third tier cities in-depth development. 10 months have passed, “cheap fashion advocates ” how well developed? CC & DD brand of Chinese agents, Shanghai Hill Court Clothing Co., Ltd. to develop the performance of 200 stores, This issue of “assertion ”. Come take a look at H & M. According to H & M's official website, H & M currently has 13 stores in China, including 4 in Hong Kong, 2 in Nanjing, 4 in Shanghai, 1 in Shenzhen, 1 in Wuxi and 1 in Changzhou. According to its own home business in Sweden, “China Business” magazine reported that H & M has not yet opened stores in Beijing, Guangzhou and other major cities, mainly because there is not yet found a suitable storefront in the city center. The British newspaper The Guardian once created a new word for McFashion for “cheap fashion,” with the prefix Mc taken from McDonald's, meaning McDonald's is fast. In fact, one of the reasons for their success, be it H & M or CC & DD, is not to lead the epidemic but to popularize it. Through in-depth interviews with Mr. Dong Ping, the managing director of CC & DD China Agent and Shanghai Hill Court Fashion Co., Ltd, we again explore the market prospects of cheap fashion brands in China.
其他文献
晋东南1000千伏变电站位于山西省长治市长子县石哲镇,远期总占地面积约18公顷,本期总占地面积约8.7公顷,总建筑面积4336平方米。本期主变1×3×100万千伏安;1000千伏出线1回,
转型升级并不是一句空话,产业振兴也不能形成依赖。度尽劫波的装备制造企业只有依靠技术进步的力量,才能重塑中国装备制造业的产业竞争力,才能抵御经济寒潮的影响。因此,我们
《Airfinance Journal》2009年2月版刊登Geoff Hearn的文章,谈支线机制造业新军及发展空间,文章题目为 The February 2009 issue of Airfinance Journal posted an article
2009年1月23日国务院办公厅下发了关于《国务院办公厅关于治理商品过度包装工作的通知》,这无疑给正在倡导的为减少商品包装中的资源消耗,加快建设资源节约型和环境友 Janua
近年来,淄博市博山区南博山镇人大多措并举,扎实开展“法律五进”(法律进学校、机关、企业、农村、家 In recent years, Boshan District, Boshan District, Zibo City, mos
2月8日下午,陕西省军区领导莅临学院访问。杨正武院长、张德顺政委、训练部楼文伟部长、 On the afternoon of February 8, leaders of the Shaanxi Military Region came
5月4日,沭阳县公路管理站与扎下乡政府联合行动,拆除205国道扎下段境内的违章广告牌。 在这次行动中,共清除违章广告灯箱23个,铁皮制广告牌11个,取缔路边店外店6处。为了有
港监机关在内河交通事故处理中,普遍感到最棘手、最为难的是桥损事故的处理。究竟难在何处呢? 一是社会压力大。桥损事故特别是桥梁受损倒塌后,常造成水陆交通全部中断,尤其
面对金融危机,中国制造业应如何化解危险,在狂澜中寻找反转战局的机会?《商学院》杂志“经理人社区”活动邀请了广东格兰仕集团副总裁俞尧昌、创维集团董事 In the face of
1. A Review of the Past Year's Work and Basic Assessment of the Current Situation in the Transport Sector Transport operation maintained good levels. The founda