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时代迅猛的发展,我们已经进入了新经济时代,世界经济格局的改变,对于企业而言,其所面临着的不仅是国内的市场竞争压力,还有来自国外的市场竞争压力。面对这样的情况,企业要想获取到更多的经济效益,获得长足性发展,就必须着手于当前,从实际出发,改变及创新企业营销战略,使其更符合社会经济发展需求。因此,文章将针对企业营销战略在新经济时代下如何有效创新进行分析和阐述。
With the rapid development of the times, we have entered a new economic era and a change in the world economic pattern. For enterprises, they are facing not only the pressure of market competition in China, but also the pressure of market competition from abroad. Faced with such a situation, enterprises in order to obtain more economic benefits, access to substantial development, we must proceed with the current, from reality, change and innovation business marketing strategy to make it more in line with the needs of social and economic development. Therefore, the article will analyze and elaborate on how to effectively innovate the corporate marketing strategy in the new economic era.