品牌定位 ,就是对品牌进行战略设计 ,以使其能在目标消费者心中占有一个独特的、有价值的位置。惟有明确的定位 ,消费者才会感到商品有特色 ,有别于同类产品 ,形成稳定的消费群。而且 ,惟有定位明确的品牌 ,才会形成一定的品位 ,成为某一层次消费者文化品位的象征 ,而得到消费 Brand positioning, is the strategic design of the brand, so that it can target the minds of consumers occupy a unique and valuable position. Only a clear positioning, consumers will feel the unique products, different from similar products, the formation of a stable consumer base. Moreover, only a well-defined brand, will form a certain quality, as a symbol of a level of consumer cultural taste, and consumption