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文章采用定性与定量相结合的方法,主要从浙商的人生目标、人生态度、自我价值的实现、自我价值实现的途径,以及对社会和个人的认识等几个方面来考察浙商的人生价值观。总体来说,浙商的人生价值观的现状是:价值选择多元化,高层次精神需求凸显,积极进取、乐观向上,注重健康、社会关系和家庭,渴望受到社会的尊重,看重奉献和索取,追求自我价值的实现。但是,个人主义的取向和人生态度上消极、懈怠的情况仍旧不容乐观。
This article adopts the method of combining qualitative and quantitative methods to examine the values of life of Zhejiang merchants from such aspects as the life goals of Zhejiang merchants, the attitude towards life, the realization of self-worth, the ways of self-realization and the understanding of society and individuals . In general, the status quo of Zheshang’s life values are as follows: diversified values, high-level needs, proactiveness, optimism, emphasis on health, social relations and family, longing for social respect, value dedication and demand, pursuit Realization of self-worth. However, the individualism’s orientation and attitude toward life are still not optimistic.