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浙江新华通过六大举措的实施,赢得了2012年销售业绩的快速增长,规模效益愈加彰显,在浙江省系统总销售超过91亿元,增幅10%,且销售结构得到进一步调整。非教材图书商品POS终端销售再创新高,实现销售超过34亿元,增速26%,远高于全国图书零售市场,也高于上一年同期水平。面对2012年宏观经济下行引发的寒流入侵和网络销售、数字化阅读的双重冲击,浙江省新华书店集团公司坚持主业发展特色,实施“三走一提升”战略,加强业务创新、技术创新和管理创新,开拓经营成果显著。浙江新华通过六大举措的实施,赢得了2012年销售业绩的快速增长,规模效益愈加彰显,在浙江省系统总销售超过91亿元,
With the implementation of six major measures, Zhejiang Xinhua won rapid sales growth in 2012, further enhancing its economies of scale. Its total system sales in Zhejiang Province surpassed 9.1 billion yuan, an increase of 10%, and the sales structure was further adjusted. POS terminal sales of non-textbook books hit another record high, achieving sales of more than 3.4 billion yuan, an increase of 26%, far higher than the national book retail market and higher than the same period of last year. Faced with the dual impact of cold spell invasion and online sales and digital reading caused by the macroeconomic downturn in 2012, Zhejiang Xinhua Bookstore Group insisted on its main business development features and implemented the strategy of “three walks and one promotion” to enhance business innovation and technological innovation And management innovation, pioneering business results significantly. Zhejiang Xinhua through the implementation of the six measures, won the rapid sales growth in 2012, the more obvious economies of scale, the total system sales in Zhejiang Province more than 9.1 billion yuan,