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一颗颗闪烁着红绿光的氖灯,产品虽小,却占领着一个大市场。1993年扬州灯泡厂生产的氖灯,国内市场的复盖面已达70％,出口也占全国的50％。 扬州灯泡厂的氖灯生产开始于80年代中叶,最初只用于机器设备的配套,随着家电的发展,从电饭锅、电烤箱、微波炉等等小家电到大家电,氖灯的需要量越来越大。 1988年以后,扬州灯泡厂兴办了一系列合资企业,为氖灯的大发展铺平了道路。从1991～1993年,连续三年翻番,到1993年底,氖灯的产量已达1.5亿只,产值1.2亿元,利润 1111万元。 1994 析氖灯生产将达到3亿只的生产能力。 氖灯生产取得全国销售量的“单打冠军”是不容易的,上海、盐城、镇江、日照、黄石、潮州都有竞争对手,现在如何保住这个冠军,更是要花力气的事情。扬州灯泡厂很懂得一哄而起,重复生产、重复引进的厉害。在全省以往的经济发展中,棉纺、毛纺、乳胶手套、灯泡、节能灯、电风扇等等,都曾遇到这种风浪,低水平重复的浪潮会把许多优势产品、优势企业冲得七零八落。在市场经济条件下,竞争是必要的,但过度的竞争,又会防碍生产的集中和企业组织的优化。在竞争中扬州灯泡厂学到了许多保护自己的办法,一个重要的手段,就是自觉不自觉地运用了构筑市场进入壁垒这个武器。
One by one neon lights flashing red and green, the product is small, but occupy a big market. Neon lamp produced by Yangzhou Bulb Plant in 1993 has covered 70% of the domestic market and exports account for 50% of the national total. Yangzhou bulb factory production of neon lights began in the mid-1980s, initially only for the matching of machinery and equipment, with the development of home appliances, from rice cookers, toasters, microwave ovens and other small appliances to large appliances, Neon requirements getting bigger. After 1988, Yangzhou Bulb Factory set up a series of joint ventures, paving the way for the great development of neon lamps. From 1991 to 1993, doubling for three consecutive years. By the end of 1993, the production of neon lamps had reached 150 million with output value of 120 million yuan and profit of 11.11 million yuan. 1994 analysis of neon production will reach 300 million production capacity. Neon lamp production to obtain the national sales of “singles champion” is not easy, Shanghai, Yancheng, Zhenjiang, Rizhao, Yellowstone, Chaozhou have competitors, how to keep the championship now, but also effort to do. Yangzhou Bulb plant knows how to rush into action, repeat the production, repeated the introduction of powerful. In the past economic development of the province, cotton storms, woolen textiles, latex gloves, bulbs, energy-saving lamps, electric fans, etc. all encountered this storms. The low-level repetition of the wave will push many advantageous products and superior enterprises to seven Elaborate. In the market economy, competition is necessary, but excessive competition, in turn, will hinder the concentration of production and the optimization of business organizations. Yangzhou Bulb factory in the competition learned a lot of ways to protect themselves, an important means is consciously and unconsciously used to build the market entry barrier of this weapon.