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工业4.0时代的智能制造不仅意味着生产过程的智能化,而且意味着最终产出产品的智能化。当这些智能设备被网络连接激活之后,一种与过去截然不同的传播景观就应运而生,机器新闻和计算广告等新业态就是典型案例。在全新的智能制造技术和信息传播技术日新月异的情况下,传媒产业面临着巨大的转型挑战和机遇。智能制造产业与智能传播产业跨界融合、协同发展则为传媒产业提供了一种应对转型的新思维。
The intelligent manufacturing in the industrial 4.0 era not only means the intellectualization of the production process, but also means that the final product is intelligentized. When these smart devices are activated by the Internet, a completely different landscape from the past arises, and new formats such as machine news and computerized advertising are typical examples. With the new intelligent manufacturing technology and information dissemination technology changing rapidly, the media industry is faced with tremendous transformation challenges and opportunities. Cross-border integration of smart manufacturing industry and smart communications industry provides a new way for media industry to cope with the transition.