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线下零售受互联网普及和电商冲击等因素的影响,近几年一直处于挣扎状态,增速基本上在10%之内,和电商零售动辄40%以上的速度相比基本就是“省道与高速公路”的差距了。据权威数据统计,2016年1-2月份,全国百家重点大型零售企业零售额累计下降5.6%,降幅较上年同期扩大4.6个百分点。3月份零售额同比下降2.6%,增速低于上年同月5.7个百分点。到了4月出现暖意,全国百家重点大型零售企业零售额同比增长1.9%。
Under the influence of internet popularization and e-commerce impact, offline retail has been struggling in recent years with the growth rate basically within 10%, which is basically the same as that of the retail sales of e-commerce more than 40% Road and highway "the gap. According to authoritative statistics, from January to February 2016, the retail sales of the 100 major large-scale retail enterprises across the country have decreased by 5.6% in total, a drop of 4.6 percentage points from the same period of previous year. March retail sales fell 2.6%, growth rate lower than 5.7 percentage points the same month of last year. By April, the retail sales of 100 major large-scale retail enterprises in the country rose by 1.9% from a year earlier.