舆论注重“导向”，已是众所周知。但同一条报道，舆论单位的主 观愿望与实际产生的效果，却常常出乎意料。近来听新闻看报道，随手试举三例。 仅仅因为是“运气好”？ ６月４日，上海人民广播电台的９９０早新闻节目，报道了上海棋手杨晖战胜黎春华一举夺得冠军的消息，还发了 It is well known that public opinion pays attention to “orientation.” However, the same article reported that the subjective aspirations of the public opinion units and the actual effects they produced were often unexpected. Recently read the news report, readily test three cases. Just because it is “good luck”? On June 4, Shanghai People’s Broadcasting Station’s 990 early news program reported that Shanghai chess player Yang Hui defeated Li Chunhua and won the championship in one fell swoop.