电视广告以其声、像、色兼备,听、视、读并举,生动活泼的特点一直吸引着广大消费者。著名传播学家麦克卢汉指出,电视台实际上是在租用受众的眼睛和耳朵做生意,电视台购买大众注意力的投入,是要制造受众喜欢看的节目,而受众是用注意力来为看节目交费,电视台可以将这一资源高价卖 Television ads with its sound, like, color, listening, viewing, read simultaneously, lively features has always been to attract consumers. The famous communication scientist McLuhan pointed out that television stations are actually doing business in renting the eyes and ears of their audiences. The television stations pay for the public’s attention to make programs that the audience likes to watch, and the audiences use attention to watch the programs Pay, television stations can sell this high price