着装、语言、情绪表达、时机选择……从管理沟通道歉的艺术上看,柯震东和他的经纪团队这次危机公关堪称范例。然而道歉是做错事情后的补救,亦不能代替善恶是非本身。如何正确面对自己的过错,是一个永恒话题。公众人物顶着名声的光环,做错事情往往不愿意承认,并会想方设法为自己辩解。掩盖错误和自圆其说并不少见,没有勇气去承担责任,强调客观因素,避重就轻,甚至会为错误找出冠冕堂皇的理由。在 Dress, language, emotional expression, timing ... ... From the art of management apology communication, Ke Zhendong and his team broke the crisis public relations as an example. However, apology is a remedy after doing something wrong. Nor can it replace good and evil as non-self. How to correctly face our own fault is an eternal topic. Public figures aura of reputation, often do not want to acknowledge wrongdoing, and will find ways to justify themselves. It is not uncommon to cover up mistakes and justify themselves. There is no courage to take responsibility, to emphasize objective factors, avoidance of risks, and even to find sound reasons for mistakes. in