“麦德龙”现象研究报告“麦德龙现象研究”课题组１９９６年１０月３１日，一个新型的货仓式超市“锦江麦德龙配销中心”在上海西北角的真北路开张营业。尽管这家配销中心始终未做任何广告，但却很快引起了社会各界的广泛关注。顾客盈门，生意兴隆，各新闻媒体也纷纷报道... “Metro” Phenomenon Research Report “Metronomian Phenomenon Research” Task Force On October 31, 1996, a new type of warehouse supermarket “Jinjiang Metro Distribution Center” opened its business on Zhenbei Road in the northwest corner of Shanghai. Although this distribution center has never made any advertisements, it has quickly attracted wide attention from all walks of life. The customers are profitable and the business is booming. Various news media have also reported that...