企业文化建设是企业精神文明建设和改进企业思想政治工作的重要措施。随着企业改革不断深化,企业思想政治工作同样也在观念、内容、方法等方面面临传统与现代的撞击。要使企业思想政治工作焕发出新的活力,成为新时期企业生存与发展的灵魂与保证,唯一的选择是以人为本,不断创新。 The construction of enterprise culture is an important measure for building an enterprise’s spiritual civilization and improving its ideological and political work. With the continuous deepening of the reform of the enterprise, the ideological and political work in the enterprise also faces the impact of tradition and modernity in terms of concept, content and methods. In order to make the ideological and political work in enterprises glow with new vitality and become the soul and guarantee for the survival and development of enterprises in the new era, the only option is to take people as the basis and keep innovating.