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探索了如何在产能过剩、钢铁市场下滑的形势下,确立包钢的营销战略。包钢成立了战略经营单位(SBU),将包钢的“稀土牌”宽厚板推向宽厚板应用领域的高端市场,树立了“稀土牌”宽厚板产品的精品形象。
Explored how to set Baosteel’s marketing strategy under the situation of overcapacity and declining steel market. Baotou set up a strategic business unit (SBU), the Baotou Steel “rare earth brand ” heavy plate to the high-end market of heavy plate applications, establishing a “rare earth brand ” heavy plate product quality image.