“大众自造”是大众汽车与年轻用户进行品牌沟通的新方式,也是推动产品创新的试验田。“很快,我们就将一起造车!”大众汽车(中国)在其新开辟的互动SNS网站www.zaoche.cn打出了这样的标语。这是大众汽车5月下旬启动的“大众自造”项目。在www.zaoche.cn上,用户可以直接上传自己对汽车的创意、灵感、设计图,也可以利用网站提供的三维建模工具,选择心仪的车型,并用鼠标点击、 “Volkswagen Zhisao ” is a new way for brand communication between Volkswagen and young users and a pilot field for product innovation. “Soon we will make a car together! ” Volkswagen (China) in the newly opened interactive SNS website www.zaoche.cn such a slogan. This is Volkswagen started in late May “public build ” project. On www.zaoche.cn, users can directly upload their own ideas for the car, inspiration, design, you can also use the website to provide three-dimensional modeling tools, select the favorite models and click with the mouse,