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随着线下实体店倒闭潮的连锁反应,体育品牌也在所难免。企业现在开始探索适合自己的发展之路,在竞争中怎么寻找自己的出路,经过一些企业的实践,发现树立品牌形象是唯一的出路。虽然找到了生存的命脉,但是怎么突围是一个重要思考问题。通过品牌的有形的展示,其效用发挥到最大化,这样能够让消费者以更直观的形象了解企业的优势,从而树立品牌的忠诚度,提升品牌的凝聚力。本文对体育品牌的效应展开阐述,探讨其背景意义,为体育品牌企业出谋划策,寻找差距,并提出相关的发展策略,为国内体育品牌的出路寻找路径,以期寻找到破解方法,提高产品的开发创新能力和质量提升力。
With the chain store closures tide chain reaction, sports brands are inevitable. Enterprises are now beginning to explore suitable for their own development, how to find their own way out in the competition, after some business practices, found that establishing a brand image is the only way out. Although found the lifeblood of survival, but how to break out is an important thinking issue. Through the visible display of the brand, its utility is maximized, which enables consumers to understand the advantages of the enterprise in a more intuitive image so as to establish brand loyalty and enhance brand cohesion. This article elaborates the effect of sports brand, discusses its background meaning, gives advice to sports brand enterprises, looks for the gap, and proposes related development strategies to find a way out for domestic sports brand in order to find ways to crack and improve product development and innovation Ability and quality to enhance force.