论文部分内容阅读
近日,中研国际品牌管理资讯组织了一次研讨会,同服装各界共同探讨有关“2009服装行业如何过冬”的问题,与会者90%以上表示今年相比往年业绩有所下滑;顾客消费趋向有所下移;铺位紧张形势趋缓;顾客持币待购者增加;加盟客户阻力增大。一线市场服装顾客销售趋向有所下滑;二、三线服装市场持币待购者增加,特别是农村市场。大环境的不利因素影响,让企业更多聚焦在了如何消化库存上。除了传统的消化库存渠道—从每季拿出一个区域做“下水道”、开网店、折扣店、特卖会、建立QQ商群等,一些服装商也谈了自己公司遇到的问题和如何解决的办法。
Recently, China International Enterprise Management Information Organization organized a seminar to discuss the issue of how to win the winter in garment industry in 2009 with more than 90% of the attendees showing a decline in performance compared with previous years. The trend of customer spending has The shift down; shop stalls tend to tighten the situation; customers holding money to be increased; to join customers increased resistance. First-line market, the trend of sales of apparel customers has declined; second and third line apparel market to be held by more money to be purchased, especially in rural markets. Unfavorable conditions of the environment, so that enterprises are more focused on how to digest the stock. In addition to the traditional digestion of inventory channels - from the quarter to take out an area to do “sewer ”, open shop, discount stores, sale will be established QQ group, some clothing providers also talked about their company problems and How to solve the problem.