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构成学是各设计艺术专业的基础课程,它主要是把抽象的视觉要素进行形式上的创意组合,使平面广告设计者在设计时可以通过构成学的理论观念进行各种元素的美学规律组合,达到表达主题内容和满足审美需求的目的。本文就构成学对平面广告设计的理论指导进行了初步探讨,希望可以为平面广告从业者提供一些有益的经验。
Constituentism is the basic course of each design art major. It mainly combines the creative elements of the abstract visual elements in a formal way so that the graphic advertisement designer can make a combination of the aesthetic rules of various elements through the theoretical concepts of the composing theory, To express thematic content and meet the aesthetic needs of the purpose. This article has made a tentative discussion on the theoretical guidance of graphic advertisement design in composition, and hopes to provide some useful experience for graphic advertisement practitioners.