在刚刚过去的中秋节期间,京东、苏宁、1号店等多家电商平台再掀促销大战,推出了不同程度的优惠促销活动。然而,对于此起彼伏的电商促销战,消费者早已司空见惯不再感到惊奇。虽然淘宝、京东等电商巨鳄狂飙突进,但传统零售业并没有坐以待毙,而体验式商业的迅速崛起成为制胜砝码。网络可以代步、代购、代售??但有些东西是无法取代的,比如说生活体验。对于大多数人而言,购物不仅仅是在购买实用的东西,也是在购买一种能诉说自己“语言”的商品。一件衣服的面料成本很低,但因为有了新颖的设计、创意的广告、动感的促销,就如同贴上了青春、活泼、典雅、开放、大方等“价值”标签,又为这些价值寻找年轻的、高知识的、国际化的、反传统的“社会性”定位。 During the just past Mid-Autumn Festival, Jingdong, Suning, No. 1 stores and many other e-commerce platform to lift the marketing war, launched a different degree of preferential promotions. However, it is no longer surprising to consumers that it has long been commonplace for ecommerce promotions. Although Taobao, Jingdong and other electricity supplier giant surged forward, but the traditional retail industry did not sit still, and the rapid rise of experiential business to become the winning weight. Network can travel, purchasing, selling ?? But there is something that can not be replaced, such as the life experience. For most people, shopping is not just about buying useful stuff, but also buying something that speaks ’language.’ The fabric cost of a piece of clothing is very low, but because of the novel design, creative advertising, dynamic promotion, it is like being labeled “youth”, lively, elegant, open, generous, Value Find young, high-knowledge, international, anti-traditional “social ” orientation.