面对电视市场激烈竞争,树立品牌意识,塑造品牌栏目,已是城市电视台生存和发展的重要条件。唐山电视台《帮您致富》栏目历时五年、200多期现场直播的成功体验,引发了我们的思考。一、建设农业品牌栏目要突出地域特色、突出服务性。《帮您致富》(以下简称《帮》)。自创播之日起, The face of fierce competition in the television market, establish brand awareness, brand building, has become an important condition for the survival and development of urban television stations. Tangshan television “to help you get rich” part lasted five years, more than 200 successful live broadcast experience, triggered our thinking. First, construction of agricultural brand column to highlight the geographical features, outstanding service. “Help you get rich” (hereinafter referred to as “help”). Since its broadcast date,