从2003年初开始,政府对房地产行业从政策指导上的力度加强,在日渐规范的市场中,房地产开发商从2003年的500多家,缩减到2005年的50多家,在这个竞争激烈、弱肉强食的时代浪潮中,强更强,弱更弱,一批新晋开发商的脱颖而出更成为市场新亮点,他们以打破传统和常规的独特营销手法,使其在市场中树立了鲜明的经营形象。新城市集团便是其中之一,他们去年首度提出的“无折扣销售”已广为人知,“不卖抵押房”也成为一大亮点,到 Since early 2003, the government has stepped up its policy guidance on the real estate industry. In the increasingly standardized market, real estate developers shrank from more than 500 in 2003 to more than 50 in 2005. In this highly competitive and jungle Of the wave of times, strong stronger, weaker and weaker, a group of new developers come to the fore the market has become a new bright spot, they break the traditional and conventional unique marketing practices to make it a clear market image of the management. New City Group is one of them, they first proposed last year “no discount sales ” has become known, “not sell mortgage ” has become a bright spot, to