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为了澄清一些认识上的误区,本文借鉴国内外成功与失败的经验教训,从实际情况出发,充分考虑并论证了多元化经营可能带来的种种风险;企业在运用这一经营战略时,应当冷静、理智、慎重,要特别注重分析国家的产业政策、宏观经济环境、竞争态势和未来业务前景,要对新领域的内外环境和主客观条件进行分析评估,充分把握多元化经营的风险点,建立相应的风险防范机制,并把增强核心竞争力作为企业多元化经营的第一目标。
In order to clarify some misunderstandings, this paper draws lessons from the experience and lessons of success and failure both at home and abroad, fully considering and demonstrating the various risks that diversification may bring depending on the actual situation. When using this business strategy, enterprises should calm down . They should pay special attention to analyzing the industrial policies, the macroeconomic environment, the competitive situation and future business prospects of the country. They should analyze and evaluate the internal and external environment and the subjective and objective conditions in new areas, fully grasp the risk points of diversification and establish The corresponding risk prevention mechanism, and enhance the core competitiveness of enterprises as the first goal of diversification.