对于通信公司来说,营销渠道难于在短期内模仿,对获取竞争优势来说,它比其他因素更能提供潜在力量。谁拥有高效的渠道,谁就能先发制人、赢得市场。通过营销渠道的优化、渠道管理的创新提高服务质量和水平,从而达到提升企业核心竞争力的目的。 For communications companies, marketing channels are difficult to imitate in the short term, and they provide more potential than other factors to gain a competitive advantage. Who has an efficient channel, who will pre-empt, win the market. Through marketing channel optimization, channel management innovation to improve service quality and level, so as to enhance the core competitiveness of enterprises.