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早前SIS推出SIS735芯片组以高效能和低售价作为卖点,成功在一片VlA芯片组雄霸的Socket A平台中突围而出。虽然这策略非常成功,不过由于低价的市场都是偏向采用All-in-one的主机板,没有内置显示功能的SIS735芯片组就比较吃亏,不可以进一步扩大市场的占有率。而SIS也看到这问题,因此已着手开发把SIS315显示核心放入SIS735芯片组中,代号为SIS740,可惜这产品还未推出。因此PC chips就率先把SIS315显示芯片焊在SIS735主机板中,最后推出了M837LR以回应市场需求。
Earlier SIS introduced SIS735 chipset with high performance and low price as a selling point, successful in a VIA chipset dominated Socket A platform to break through. Although this strategy is very successful, but due to the low price of the market are biased toward All-in-one motherboards, the SIS735 chipset without built-in display is more disadvantageous and can not further expand the market share. The SIS also saw this issue, it has already started to develop the SIS315 display core into the SIS735 chipset, code-named SIS740, but unfortunately this product has not been released. Therefore, PC chips took the lead in the SIS315 display chip soldered in the SIS735 motherboard, finally introduced the M837LR in response to market demand.