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导游队伍职业素养的高低直接关系到旅游服务质量和旅游业整体经营水平。高职院校承担着高素质高技能导游人才培养的使命。本文通过调研,分析了导游专业人才职业素养的内容与培养的现状,提出了良好职业素养的导游专业人才培养的思路与对策。
The level of vocational qualifications of the tour guide team is directly related to the quality of tourism services and the tourism industry as a whole. Higher vocational colleges bear the mission of cultivating qualified high-skilled tour guides. Through the research and analysis, this article analyzes the contents and cultivation status of the professional qualifications of tour guides and puts forward the train of thought and countermeasures for the training of tour guides professionals with good professional qualifications.