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新闻传播学和民俗学,在本质特征上都是关于“大众”的学问,两者具有高度的一致性。从民俗学视野研究新闻本质和传播规律,构建民俗新闻传播学的积极意义在于:有助于对“大众”和“大众文化”的科学把握,从而有效规范纠正新闻娱乐化倾向;有利于建立科学的“受众观”,实现新闻传播的价值;有利于还新闻传统形态上“官学”为“大众民学”,推动民主和谐社会构建;有利于反对“文化帝国主义”,构建国际新闻传播新秩序。
Journalism and folklore are both essentially “mass” scholarship in essence, both of which are highly consistent. From the perspective of folklore, the study of the nature and principle of journalism and the construction of folk journalism and communication have the following positive repercussions: they help to grasp the science of “mass” and “popular culture”, and effectively standardize and correct the tendencies of entertainment; help to establish science Of the “audience”, to realize the value of news dissemination; is conducive to also return the news of the traditional form of “official study” as “popular science” to promote the construction of democratic and harmonious society; conducive to opposing “cultural imperialism” and building a new international news dissemination order .