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信息服务模式的创新与长效利用是提高“三农”信息服务质量的根本。湖北省宜昌市政企联动,利用手机报开展“三农”信息服务,创新了信息服务模式。本文在分析《三峡手机报·惠农版》信息服务模式的基础上,总结其成功的经验与特色,提出优化手机报“三农”信息服务模式、提高服务质量的建议。
The innovation and long-term use of the information service model is the basis of improving the information service quality of “three rural”. Hubei Yichang municipal government-enterprise linkage, the use of mobile phones to carry out “three rural ” information services, innovative information service model. Based on the analysis of the information service model of “Three Gorges Mobile Newspaper / Agriculture Edition”, this paper summarizes the successful experience and characteristics and puts forward some suggestions to optimize the service mode of mobile phone information service and improve the service quality.