日前,由英伦时尚户外龙狮戴尔(LONSDALE)投资拍摄的品牌微电影《出发,去旅行》在优酷、土豆等主流视频平台上同步热播,上映首日点击率即突破百万。后续,通过官微有奖互动、论坛发帖等立体化的再传播,一周后,在视频平台的点击已有近三百万,同时,还有数百万人次通过官微等观看到该部微电影。作为一部由品牌企业投拍的微电影,龙狮戴尔并没有在影片中植入 A few days ago, by the British fashion outdoor lion (LONSDALE) investment brand film micro-film “departure, travel” in Youku, potatoes and other mainstream video platform simultaneously hit, hit the first day of the hit rate that exceeded one million. Follow-up, through the micro-award-winning interactive forum post and other three-dimensional re-broadcast, a week later, the video platform has been nearly three million clicks, while millions of people through the micro-level and other micro the film. As a micro film cast by the brand companies, Dragon Lion Dell did not implanted in the film