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消费主义思潮随着全球化进程蔓延至全世界,意味着资本主义意识形态以一种更加隐蔽的方式在全世界蔓延,使我国思想政治教育话语面临“去阶级性”“去政治化”“价值虚无”等陷阱。因此,消费社会的思想政治教育一方面应注重反向批判,实现对消费主义意识形态的积极据斥,另一方面应注重正面发声,促进人们对思想政治教育话语的主动认同。
The trend of consumerism spread to the whole world as the process of globalization means that the capitalist ideology has spread in a more concealed way in the whole world so that the discourse of our ideological and political education faces the problem of “going to the class” “” Value nothingness "and other pitfalls. Therefore, the ideological and political education in consumer society should focus on the reverse criticism on the one hand, and actively criticize the ideology of consumerism on the other hand should pay attention to positive vocalization and promote people’s active identity of ideological and political education discourse.