现在消费结构发生了变化,消费者非常注重分享活动。以前消费者对产品是先关注,然后体验了解,最后购买,就完成了一个交易的过程。有了网络.特别是各种专业的论坛兴起之后,消费者可以把自己的消费感受分享到网络上,告诉别人自己消费的东西是好是坏。这样就给了网络互动营销很大的空间。 Now the structure of consumption has changed, consumers are very much focused on sharing activities. Before the consumer is the product of concern, and then experience to understand, the last purchase, to complete a transaction process. With the network, especially the rise of various professional forums, consumers can share their feelings of consumption on the Internet and tell others what they consume is good or bad. This gives a lot of space for interactive web marketing.