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本文分析了运输企业营销信息化的含义、特点及类别,对企业应该如何实现运输企业营销信息化,保障市场信息在运输企业的有效传递进行了探讨。
This paper analyzes the meaning, characteristics and categories of the marketing informationization of transportation enterprises, and discusses how the enterprises should realize the marketing informationization of the transportation enterprises and the market information in the transportation enterprises.