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近年来,山东省乡村旅游发展迅猛,但制约其可持续发展的瓶颈问题依然存在。在内外环境的共同作用下,转型升级已成为山东省乡村旅游可持续发展的必由之路。在分析山东省乡村旅游发展现状及其瓶颈问题的基础上,本文从产业、产品、市场、合作组织和教育培训五个层面对其转型升级策略进行了相应的探讨。
In recent years, rural tourism in Shandong Province has developed rapidly, but the bottleneck restricting its sustainable development still exists. Under the combined effect of internal and external environment, the transformation and upgrading have become the only way for the sustainable development of rural tourism in Shandong Province. Based on the analysis of the status quo of rural tourism development in Shandong Province and its bottlenecks, this paper discusses the strategy of its transformation and upgrading from the five aspects of industry, products, markets, cooperative organizations and education and training.