绿色营销是指企业在注重生态平衡、减少环境污染、保护和节约自然资源的前提下,充分满足消费需求、保持适度利润和发展水平的一种新兴的营销观念和经营活动。绿色营销是现代市场营销理论的重要组成部分。同以往市场营销理论相比较,绿色营销更注重追求企业发展同人类社会和自然环境的 Green marketing refers to an emerging marketing concept and business activity of enterprises that fully meet consumer demand and maintain modest profits and development under the premise of paying attention to ecological balance, reducing environmental pollution, protecting and saving natural resources. Green marketing is an important part of modern marketing theory. Compared with the previous marketing theory, green marketing pay more attention to the pursuit of business development with human society and the natural environment