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近些年来,伴随着全球经济一体化的发展趋势,在进行业务往来和旅游发展等活动中,电子商务已经逐渐发展成企业提升销售业绩、自我展示与宣传的重要方式之一。尤其在市场竞争环境日益激烈的当下,科学合理的建立和完善电子商务发展管理体系,不仅可以实现商业贸易朝着良好的方向发展,而且具有重要的现实意义。基于此,本文笔者根据自身多年工作经验,从构建电子商务体系对商业贸易产生影响的意义入手,并根据现阶段的发展现状提出完善发展体系的具体方法策略,希望带给读者一些帮助和启示。
In recent years, along with the development trend of global economic integration, e-commerce has gradually developed into one of the important ways for enterprises to enhance sales performance, self-display and publicity while carrying out business contacts and tourism development. Especially in the increasingly fierce market competition environment, scientific and reasonable establishment and improvement of e-commerce development management system can not only realize the commercial trade moving in a good direction, but also has important practical significance. Based on this, the author of this article, based on his years of work experience, starts from the significance of building e-commerce system on business trade and puts forward specific methods and strategies for perfecting the development system according to the present development status. He hopes to bring some help and inspiration to readers.