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根据CNNIC(中国互联网信息中心)的权威数据,截至2015年12月,我国网民规模达6.88亿;同时,我国已经拥有5.04亿的网络视频用户,我国网络视频用户的使用率达到了73.2%,相较2014年底,增加了6.5个百分点1。由此可见,网络视频的发展速度之快。在此背景下,各省级卫视应进一步明确自己的定位,重视内容研发,在传统电视台的播出和传播渠道之外,积极利用新媒
According to the authoritative data of CNNIC (China Internet Network Information Center), as of December 2015, the number of Internet users in China reached 688 million. At the same time, China already has 504 million online video users, and the utilization rate of online video users in China reached 73.2% An increase of 6.5 percentage points from the end of 20141. Thus, the rapid development of online video. In this context, the provincial satellite TV should further define their own position, focusing on content research and development, in the traditional channels of broadcasting and broadcasting, and actively use new media