1丰田双擎技术品牌营销案例简介2015年是丰田品牌混动元年,在严峻的外部市场环境中,以“混合体”为阶段沟通主线,邀请时下热门明星张震、高圆圆为代言人,展开一系列自我价值认知的感性沟通。从下半年开始,随着10月底搭载“国产油电混合双擎动力技术总成”的两款热销车型卡罗拉、雷凌在中国宣布上市,需要更多融入技术层面的 1 Toyota dual engine technology brand marketing case brief introduction 2015 is Toyota brand hybrid first year, in the harsh external market environment, “hybrid ” as the stage of communication mainline, inviting popular stars Zhang Zhen, Gao Yuanyuan as the spokesman, expand A series of perceptual communication of self-worth cognition. Starting from the second half of the year, with the launch of the two hot-selling models “Rolls-Royce” of China-made hybrid-twin-engine powertrain technology at the end of October, Ralph Lauren announced its listing in China and needs more integration into the technical level