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随着国外各大零售企业纷纷进入中国,我国零售企业迫切需要保障自身的持续发展。一套行之有效的企业竞争情报系统是构筑竞争优势的关键。本文在对竞争情报的概念和特征进行研究的基础上,就我国零售企业的生存现状和面临的各种问题进行了分析,并讨论了竞争情报系统对我国零售企业可能产生的影响。据此提出了我国零售企业打破目前的困境,构建竞争情报系统的可能性,以及如何有效利用管理竞争情报系统的方案。
As foreign major retail companies have entered China, retail enterprises in China urgently need to ensure their own sustainable development. An effective corporate competitive intelligence system is the key to building a competitive advantage. Based on the research of the concept and characteristics of competitive intelligence, this article analyzes the current situation of the survival of the retail enterprises in our country and the problems they face, and discusses the possible impact of the competitive intelligence system on China’s retail enterprises. Based on this, the paper proposes the possibility that China’s retail enterprises will break the current predicament, build a competitive intelligence system, and how to effectively use the management of the competitive intelligence system.