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改革开放二十年,我们目睹了从“巨人”到“太阳神”一批批先驱者们的崛起又倒下,感喟着曾煮酒论剑,雄霸一方市场的英雄们难逃“各领风骚三五年”的劫数。作为一名广告人,在众多朋友与我探讨大贺企业是如何成为中国户外广告制作先锋之余,感慨颇深的一点是:企业定位没有一成不变的模式,但在不同的时期一定要有明确的定位,否则就会迷失方向,私营企业如果难以逾越现状的束缚,就有必要对现有的企业定位进行反思,让准确的企业定位成为企业永续发展的保障。
During the two decades of reform and opening up, we witnessed the rise and fall of a group of pioneers from the “Giants” to “Apollo”, feeling that the heroes who had brewed liquor and sword and dominated one market could not escape the “ Three five years ”of the number of robbery. As an advertiser, many friends with me to explore Dahe is how to become a pioneer in the production of outdoor advertising in China, the deep feeling is that: there is no fixed orientation of business model, but in different periods must have a clear Positioning, or you will lose the direction of the private sector if it is difficult to go beyond the constraints of the status quo, it is necessary to reflect on the existing business positioning, so that accurate positioning of enterprises as a guarantee of sustainable development.