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不同于其他的招贴设计,电影海报作为平面艺术的表现形式之一,其在展现不同国家文化、民族风貌的大众文化艺术中起到推波助澜的作用。电影海报设计中所运用的设计元素、语言、表现形式等所包含的内容不仅展现了某一个国家或民族文化的象征,而且也能够作为大众日常观念交流的工具,近年来随着观众审美的提高,以及国内电影文化品质的提升。具有中国传统视觉语言的海报设计更受国人们青睐,如何将传统元素应用于电影海报设计中是具有时代性的话题。
Unlike other poster designs, film posters, as one of the manifestations of graphic arts, have played a role in fueling popular culture and arts that show the culture and ethnic characteristics of different countries. The content contained in the design elements, languages and expressions used in the design of movie posters not only shows the symbol of a country or a national culture, but also serves as a tool for the exchange of everyday ideas of the public. In recent years, with the improvement of the aesthetic audience , As well as enhance the cultural quality of the domestic movie. Poster design with Chinese traditional visual language is more popular among the people. How to apply traditional elements to the design of movie posters is a topic of the times.