从用户大数据分析,用户需求分析,到产品外观设计,海尔平台的创业者——新媒体小微主,承担了产品研发、市场推广的责任。在生产中,新媒体的介入,使得整个制造生产流程扁平化,由串联变成并联关系,摆脱了传统生产流程偏离客户需求的弊端。网器,已经成为海尔转型的标志。如果说“电器”是电力驱动制造,而“网器”则是互联网智能驱动。其核心,还是加强海尔和用户的交互,让消费者参与到产品设计和制造,实现海尔三化中的“产品个性化”。笔者与海尔的近距离接触,得以从新媒体角度窥见海尔网 From user big data analysis, user needs analysis, product design, Haier platform entrepreneur - a small new media micro-owners, assumed the responsibility of product development, marketing. In the process of production, the intervention of new media made the entire manufacturing and production process flattened, changing from series to parallel, and out of the drawbacks that traditional production processes deviate from customer needs. Net, Haier has become a sign of transformation. If you say “Electric ” is a power-driven manufacturing, and “Net ” is the Internet intelligent driver. Its core, or to strengthen the interaction between Haier and users, so that consumers involved in product design and manufacturing, to achieve Haier III “product personalization.” I close contact with Haier, from the perspective of new media to see Haier network