泸酒因其悠久的历史和卓越的品质在国内享有一定的知名度。随着酒类饮品消费升级,泸酒面临国际洋酒品牌冲击和国内新兴消费群体白酒消费观念升级的双重挑战。而泸酒品牌自身也存在着个性缺失、价值透支等问题。因此,赋予泸酒品牌全新形象,使之与现代人的生活方式、消费理念接轨,成为泸酒在新形势下不可回避的关键问题。 Lu wine because of its long history and excellent quality in the country enjoy a certain reputation. With the upgrade of consumption of alcoholic drinks, Lu liquor faces the dual challenge of the international wine brand impact and the rising consumption concept of domestic emerging consumer groups. The Lu wine brand itself also exists the lack of personality, the value of overdrafts and other issues. Therefore, to give a new image of Lu liquor brand, make it with the modern lifestyle, consumer attitudes, as Lu wine in the new situation can not be avoided key issues.